High honour for Cumbria WORLD’S FIRST GREEN GLOBE DESTINATION …

Date: Saturday 29th July 2000

CUMBRIA, which includes the Lake District national park and the Hadrian’s Wall world heritage site, has been awarded Green Globe Destination status — the first tourist destination in the world to meet the rigorous standards of the award.

CUMBRIA, which includes the Lake District national park and the Hadrian’s Wall world heritage site, has been awarded Green Globe Destination status — the first tourist destination in the world to meet the rigorous standards of the award.

The assessment of the region, the first of its kind in the world using defined standards, is based on the worldwide Green Globe standard for tourist destinations at the Rio Earth Summit’s Agenda 21.

The announcement that Cumbria has been given Green Globe Destination status was made at Cumbria Tourist Board’s annual meeting.

The board has been instrumental in developing sound public and private sector partnerships to achieve the sustainable tourism vision.

Chief executive of the tourist board Chris Collier said: “We are thrilled with the award. We have worked with our partners to develop and implement a sound, sustainable destination management system which we are confident is world class. Achieving Green Globe Destination standard reinforces the progress we are making.

“This announcement has been the culmination of several years of work and will ensure that Cumbria is recognised throughout the world for the work which continues to be done to make sure tourism in the region is truly sustainable.”

The chairman of Green Globe, Geoffrey Lipman, said: “Cumbria was found to have the key elements of sustainable tourism in place, including a defined environmental policy, responses to legislation, sound stakeholder consultation and measurable targets for social, economic and ecological performance, as well as good all-round management of the issues. It was well on the road towards wise growth.”

At the same time, Green Globe announced a pilot scheme for the certification of micro tourism enterprises which will run in Cumbria. The scheme will give the smallest enterprises, hotels, guesthouses and holiday parks, an opportunity to bring their environmental performance in line with global standards and achieve Green Globe recognition for their businesses.

PILOT SCHEME

It will target businesses up to 20 rooms or other businesses employing 10 people or less and delivering the most of its service via the Internet.

Professor Victor Middleton, who helped Green Globe devise the scheme, said: “90 per cent. of all tourism businesses are very small and micro concerns. If we are to truly achieve a sustainable industry, these companies to have join the mainstream shift to achieve responsible environmental practice.

“This new scheme will encourage them to reduce energy, water and waste in a way which is affordable and helps improve their profitability. The Green Globe brand will tell this fact to tomorrow’s environmentally conscious visitors.”

Cumbria is being used as the pilot area for the new scheme, along with Manchester.