Winter visitor drive

Date: Friday 8th December 2017

THE Lake District Hotels Association (LDHA), which is made up of 40 hotels throughout Cumbria, has launched its campaign to drive tourism to the Lakes again this winter.

Last year’s campaign proved a big success, reaching millions of people. The LDHA has collaborated with more than 60 local businesses and attractions to create an original Lake District app, “RealLakes”, which aims to drive an increase in visitors to the Lake District over the next three months.

The free app offers a wide range of discounts on hotels, food and attractions.

Joe Cobb, LDHA chairman, said: “The sense of community among business owners in our region is second to none and never has that been more evident than in 2017.

“The collaboration between our hotel and attraction members is unique. We want to show the UK everything we love about the Lakes and ensure the destination is on the map as a tourist hotspot.”