Cuppa to support the countryside
FAMILY supermarket chain Booths has launched a new tea in support of the Prince’s Countryside Fund.
The Assam blend has been created to mark the 10th anniversary of the company’s support for the charity.
Set up by the Prince of Wales following a visit to third generation hill farmers Joe and Hazel Relph, at Yew Tree Farm, Borrowdale, the Prince’s Countryside Fund aims to improve the quality of rural life.
Booths, which has supermarkets in Penrith and Keswick, said tea was at the root of the company, as, in 1847, Booths founder Edwin Henry Booth started as a tea trader and travelled the world in search of fine teas and coffee to bring back to Lancashire. Booths has blended its range of tea in-house for more than 170 years.
Chairman Edwin Booth said: “Booths have proudly supported the Prince’s Countryside Fund from the very start 10 years ago.
“It seems very fitting that we commemorate our support with a special fundraising tea.
“Food and farming have been at the heart of Booths for well over 170 years and the array of farmers and growers form the very backbone of our business. Securing a brighter future for the countryside has never been more important.
“There is a real need for education and insight into how products are grown, sown and produced so that we respect not only the food we eat, but place significantly greater value on the people who provide it for us.”