Lifesaving charity gets new branding
A NEW look for the Penrith-based BEEP Fund was unveiled at Penrith's May Day carnival.
BEEP, which has been running since 1994, had a stand at the popular event in Penrith town centre, which was adorned with all its new promotional material.
Onlookers were said to have been impressed by the new leaflets, banners and flags which had been created, as well as promotional plasters which were given away. The launch came just days after the new website went live as well.
When the charity began, only doctors from the Birbeck Medical Group, Penrith, were involved and they covered a 15-mile radius of Penrith. Now there are 10 volunteer doctors on the team who cover most of Cumbria, including the north and west of the county as well as south west Scotland and occasionally South Lakeland.
The aim of the BEEP Fund is to get a presence at more events across the county to talk to more people and raise awareness of the work of the service. With a push for volunteers back in February, the team has grown, which gives the Fund more scope to attend more events across the county.
Marketing consultant Lisa Jackson, of Acorn Marketing (Cumbria) Ltd, was approached by the team earlier in the year to help develop its messaging, brand identity, website, social media and brand awareness.
Working alongside Jili Allen Design and Three Peaks web design, Acorn Marketing has developed a modern brand that brings the charity into the 21st Century.
Lisa said: “This has been such a fantastic project to work on and we’ve really enjoyed getting to know the team. The brand was dated; the charity did no social media and very little PR. It was such a shame to think that such an amazing charity is relatively unknown, but has saved numerous lives in our community.”
BEEP doctors are all unpaid and are on call 24 hours a day, seven days a week. They attend serious incidents in the county including road traffic collisions, farming accidents and other life-threatening medical emergencies, as well as major incidents.
Everyone who is part of the BEEP Fund is unpaid, but there are ongoing costs for continuous doctor training, the updating of protective clothing and medical equipment, and maintaining a specialist vehicle. It is essential the charity continues to raise funds to support this.
Dr Theo Weston, who launched the BEEP Fund, said: “We are really excited to have launched our new branding, social media and website. This means we can be a lot more proactive in our marketing, seize new opportunities and really shout about the life saving work we do. It will help us raise awareness of the BEEP Fund across Cumbria, but also help us raise vital funds to sustain the charity in the future.”