Booths is set to launch a scheme to support local foodbanks tomorrow.
The Buy One Give One Free initiative means that for every qualifying item purchased, customers will receive another one free of charge, which they can then donate at the store’s food bank collection point after checkout.
Booths, which has stores in Keswick and Penrith, originally intended to introduce the scheme in January, but owing to the predicted increase for food banks during the festive period, with more people in need of emergency support and essentials, the retailer rolled it out much earlier.
Buy One Give One Free builds on the success of the retailer’s food bank donation programme, which encourages customers to donate food items to the collection trolley points in its stores.
All donations are then distributed to each store’s local food bank partner to support people experiencing food poverty in the local community.
John Gill, head of marketing and trading, said: “As a family-owned and operated retailer, we have a responsibility to support our local communities, particularly during these unprecedented times.
“We hope that the introduction of our Buy One Give One Free initiative will increase the volumes of products that we can donate to our local food bank partners, meaning vital food and hygiene essentials can reach more people in need.”
The Buy One Give One Free scheme will include cereals, hot beverages, soft drinks, fruit and vegetables and toiletry products.
Colin Porter, customer experience manager, said: “We were keen to explore ways we can make the donation process easier for our customers and increase the volumes donated.
“The introduction of the scheme will allow us to get more food to those in need in our communities and essentially minimise food poverty, allowing our customers to make a real, positive difference.
“We’re always overwhelmed by the sheer volume of donations our generous customers make throughout the year as they continue to donate to our permanent collection points in store.
“I want to thank our customers and colleagues for continuing to help us in providing ongoing support to help local foodbanks.”