A fundraising initiative aimed at getting people knitting while helping to feed the hungry has been launched in Penrith.
Genesis Homes has partnered with Morrisons and The Salvation Army to raise money by encouraging people to knit small scarves (45 x 5cm) to put on the top of bottles and hand sanitisers to sell through Morrisons stores, to raise money to feed people facing hardship.
The scheme is being pioneered in Penrith, after it emerged that the number of people the charity is now helping with food donations has increased considerably since the start of the coronavirus pandemic and they are expecting the numbers to continue to rise as we continue through the second lockdown.
Major Carole Donaldson, of Penrith Salvation Army, said: “This Christmas we will be sharing Christmas joy and practical support with vulnerable families and older people as we do each and every year and we appreciate the partnership with Genesis Homes and Morrisons in helping us raise vital funds to support this continuing work.”
Imogen Dodd, degree apprentice at Penrith Morrisons, said: “We are really excited by this idea as it is a creative and fun way to involve all sectors of our local community.
“The additional money will certainly help support a charity that is close to our hearts here at Morrisons.”
Genesis Homes plans to organise and promote a wear your scarf to work/school/around the house day on Friday, 4th December, to raise further funds.