Bosses at Penrith’s Alhambra Cinema say this month will be ‘make or break.’
The cinema reopened last Wednesday but assistant manager Joe Watters said closure of the venue due to lockdowns and distributors pushing back big releases were among the reasons its future hung in the balance.
Joe added: “Lockdown was a shame for us as it is really hard to plan for the business’ future.”
“We are yet to receive our Government grant as lockdown has slowed the whole process.”
But, he added, the support the cinema had received from the people of Penrith had helped them.
“There has been a snowball of support throughout lockdown with people buying vouchers and pre-booking tickets.”
“We’ve got a good team behind us and we urge people to return as soon as they can.”
In response to the second lockdown, the cinema has created a winter programme including Hollywood blockbuster Wonder Woman 1984, Christmas classics and children’s films.
Live events include the Royal Ballet’s Nutcracker on 10th and 13th December and the Metropolitan Opera’s The Magic Flute on 17th December.
The Alhambra has also diversified into ‘hybrid cinema’ – livestream is available for people to watch at home, with Penrith cinema receiving 50 per cent of the profits.
For more information about times and tickets, visit penrithcinema.co.uk or call 01768 862400.